Red Bull: Pole Position 2025
RedBull Pole Position is the flagship hospitality area at Silverstone. Each year for the British Grand Prix RedBull brings world class entertainment trackside for VIPs and Formula 1 fans. Positronic were given the task of helping create the screen content played throughout the venue, delivering key event information, entertainment and a bespoke film played in tandem on a 20+ screen array across the entire venue. The first thing you experience when you arrive at Pole Position is an entrance causeway, which consists of a 24 screen matrix, playing a single film spread out down the length of the tunnel, immersing you in the World of RedBull. Formula 1, BMX, Wingsuit Flying, Rally, Snowboarding and other high adrenaline sports are all part of the RedBull Sports purview. We included all this and more when crafting this brand film. The event included a main stage hosting talks and DJs in the evening. Positronic crafted a visuals package for the entire day.