As well as the creation of the title brand film for Movu, our team at BBH was tasked with showcasing each of Movu Robotics offerings.
The Atlas, the iFollow, the Eligo and the Escala each provide a unique function within the Movu system. These four films were meant to be more technical and educational than the brand film. Much more attention was paid to keeping the mechanisms accurate to life.
We were allowed to take some creative liberties when it came to things like the UI screens and the representations of Humans.