Future Genesis | Oakley
Creating Oakley's latest CG animated promotional campaign, 'Future Genesis,' involved a strategic approach rooted in understanding their brand identity and target audience. This informed the creation of storyboards, scripting, and an original design at Revenant, aiming for a seamless mix of narrative and visuals. Oakley's “Max Fearlight” ’92 brand campaign, inspired the introspective birth of 'Future Genesis' to unify diverse perspectives within the organisation. The teasers, 'Max' and 'Maxine,' take a unique approach, offering simultaneous yet distinct viewpoints. The character animation strategy involved a hybrid approach, combining performance capture and keyframe animation, enhancing visuals that are also emotionally engaging. Overcoming challenges in UI design and production, the team's nimble approach and streamlined communication ensured a high-calibre execution.